Ipsos.Digital Solutions

Powerful testing, made simple. Address specific business challenges with targeted consumer insights for innovation, creative, or custom research projects.

FastPack
FastPack

Quickly Screen Your Packaging

Be confident your packaging will outshine your competition.

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Innovation Evaluation
InnoTest

Test Your Ideas and Concepts

Be sure your innovation will drive consumer trial.

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Innovation Evaluation
Duel

Identify Winning Claims, Varieties, Names, and Visuals

Make each element in your marketing mix count.

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Creative|Spark
Creative|Spark

Evaluate video or static ads

Quickly evaluate and optimise your creative (such as video, out-of-home, print, audio and instore) to power brand growth for animatics/ finished creative.

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Creative|Spark Digital
Creative|Spark Digital

Evaluate ads in Facebook, Instagram, TikTok & YouTube

Fuel your digital advertising impact with in-digital context assessment.

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Creative|Spark
Creative|Spark Early

Ignite early-stage creative

Quickly screen your early big ideas and early creative routes (videoboards, storyboards and other early-stage material).

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CreativeAi
Creative|Spark AI

Scale ad evaluation in as little as 15 minutes

Assesse your social media and video ads (as many as 100), with AI powered predictions, fuelled by human intelligence.

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Ad-hoc Solutions
FastFacts

Fast track your business decisions

Get speedy answers to any business challenge.

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Innovation Evaluation

We are innovation experts with validated tools and unparalleled expertise, whether you are screening simple marketing stimuli or evaluating full concepts, our consumer centric and behavioral science powered approaches will help you uncover the true potential of your innovations with speed and confidence.

FastPack
FastPack

Quickly Screen Your Packaging

Be confident your packaging will outshine your competition.

View Solution Details
Innovation Evaluation
InnoTest

Test Your Ideas and Concepts

Be sure your innovation will drive consumer trial.

View Solution Details
Duel - Claims Test
Duel - Claims

Identify Winning Claims

Ensure every claim will resonate with consumers.

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Duel - Varieties Test
Duel - Varieties

Select High-Potential Varieties

Align your varieties with consumer preferences.

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Duel - Names Test
Duel - Names

Choose an Effective Name

Maximize appeal with the best product or service name.

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Duel - Visuals Test
Duel - Visuals

Pinpoint the Best Performing Visuals

Move forward with the most impactful visuals.

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Creative Evaluation

We are communication experts who combine art, science, and knowledge to help our clients achieve their business goals through creative excellence. We cover the entire creative development process with the goal of bringing back the magic. Our Creative Assessment solutions are designed to assess and maximize creative potential to achieve short- and long-term effects for your brand.

Creative|Spark
Creative|Spark

Evaluate video or static ads

Quickly evaluate and optimise your creative (such as video, out-of-home, print, audio and instore) to power brand growth for animatics/ finished creative.

View Solution Details
Creative|Spark Digital
Creative|Spark Digital

Evaluate ads in Facebook, Instagram, TikTok & YouTube

Fuel your digital advertising impact with in-digital context assessment.

View Solution Details
Creative|Spark Early
Creative|Spark Early

Ignite early-stage creative

Quickly screen your early big ideas and early creative routes (videoboards, storyboards and other early-stage material).

View Solution Details
CreativeAi
Creative|Spark AI

Scale ad evaluation in as little as 15 minutes

Assesse your social media and video ads (as many as 100), with AI powered predictions, fuelled by human intelligence.

View Solution Details

FastFacts

Ad-hoc Solutions
FastFacts

Fast track your business decisions

Get speedy answers to any business challenge.

View Solution Details

GenAI Social Insights

AI-powered insights software to help you make better, faster business decisions with social data (social networks, blogs, forums, media, search, rating & reviews).

GenAI Social Insights
Synthesio

Signals GenAI - Actionable insights in mere minutes

A pioneering Generative AI platform that transforms millions of social data signals into impactful insights in less than 60 seconds through 3 simple clicks.

Simstore Solutions

Simstore is Ipsos virtual research technology platform helping clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments.

Ad-hoc Solutions

Simstore Shopper

Manage your category successfully.

Ad-hoc Solutions

Simstore InnoTest

Measure the success of new products in a competitive context.

Ad-hoc Solutions

Simstore Pack

Measure the success of new packs in a competitive context.

Ad-hoc Solutions

Simstore Planogram

Measure the impact of your planogram and POS strategies.

Ad-hoc Solutions

Simstore Price

Create a winning pricing strategy.

Ad-hoc Solutions

Simstore Assortment / Line Optimization

Create a winning product line.