Creative|Spark AI
Ipsos works with the world's leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimize effective creative to grow strong brands.
Creative|Spark AI is an AI Creative Assessment solution that fuels the creative process by helping advertisers and agencies to quickly learn and evaluate creative at scale and in minutes, to power brand growth. Suitable for video, Social Newsfeed video and Skippable pre-roll video.
Now available in 6 markets.
From $900
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What it is
Creative|Spark AI uses AI prediction models to predict the potential of your creative to capture and retain Branded Attention, and influence short and long-term brand effects, by using a unique combination of Analytical AI Computer Vision and Generative AI features, trained on Ipsos Creative|Spark sales validated metrics.
Action-based reporting is available in as little as 15 minutes.
How Creative|Spark AI works
1
Video ads processing
we use Analytical AI to generate objective computer vision features and Generative AI to classify the subjective intended human experience and response to the advertising.
2
AI Model prediction
these features are processed through an AI model to predict performance, based on relationships with Ipsos Creative|Spark survey ad test KPIs
3
Creative Best Practice Features
we include unique AI features linked to our knowledge about what drives creative effectiveness, to help identify optimisation opportunities at speed and scale.
4
Delivery
KPI predictions and Creative Best Practice features are uploaded into Ipsos.Digital in as little as 15 minutes.
What is delivered
Once the AI predictions and Creative Best Practice features are delivered, you will receive an email that notifies you when the online dashboard is available.
Creative Effect Potential
Short Terms Sales Effect potential
Brand Attention Potential
The creative's potential to capture Attention and encode Branded Memories
Equity Effect Potential
The Creative's potential to influence Long Terms Choices
Behaviour Change Potential
The potential of the creative to improve the likelihood the brand will be chosen
Creative Best Practice Features
AI features to add explainability
AI Eye tracking
Predicted Eye tracking heatmap overlayed on your video
Peak Emotional moments
Prediction of key moments likely to generate an emotional response.
Start Your Creative|Spark AI project
Evaluate and optimise creative to grow your brand