Creative|Spark
Ipsos works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimize effective creative to grow strong brands.
Creative|Spark is a Creative Assessment solution that fuels the creative process by helping advertisers and agencies to quickly learn, evaluate and optimise creative, to power brand growth. Suitable for video, print, OOH, audio and instore.
From $5900
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What it is
Creative|Spark helps to evaluate the power of your creative to capture and retain Branded Attention and influence short and long term brand effects, by measuring a unique combination of thoughts, residual feelings and immediate emotions, underpinned by sales validated metrics.
Action-based reporting is available in as little as 24 hours
How Creative|Spark works
1
Distracted Content Exposure
Creative is exposed amongst other content, representing conditions of selective attention to enable evidence based Attention metrics
2
Observed Short and Long Term Effects
Creative power to influence short term choice and longer term equity, enabled by observational experimental design
3
Thoughts, Feelings and Emotions
Immediate emotions, residual feelings and cognitive perceptions to enable optimization
4
Sales Validated Metrics
Linked to real business impact and outcomes
5
Ipsos Expertise
Creative Research experts to guide and make recommendations to improve
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how Creative|Spark works
What is delivered
Once the fieldwork has ended, you will receive an email that notifies you when the online dashboard is available.
Creative Effect Index
Validated measure of Short Term Sales Effects.
Equity Effect Index
Measuring the creative’s ability to influence Long Term Choices.
Retained Branded Recognition
The creative’s ability to capture Attention and encode Branded Memories
Choice Effect
Measuring the power of the creative to improve the likelihood the brand will be chosen.
Immediate Emotional Responses
Includes, as standard, web cam measures of immediate facial expressions, enabling emotional affect metrics, for optimization.
Intensity Index
Measures the Residual Feeling left by the creative, leveraging natural language processing sentiment algorithms from open-end text responses.
Social Power
Potential to generate social conversation and earned media value validated to in-market outcomes.
Start Your Creative|Spark Project
Evaluate and optimise creative to grow your brand