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Rapid packaging screening with benchmarking and sales-validated KPIs linked to in-market success. An essential tool to create impactful packaging that captures consumer attention.
Packaging can be the key deciding factor between products.
Packaging is not only important—it’s vital to your marketing strategy.
FastPack is Ipsos’ agile packaging screening solution.
By mimicking real-world consumer reactions, FastPack provides insightful diagnostics and actionable recommendations for packaging to stand out in retail and virtual settings.
The mission for a pack is to attract attention, trigger engagement, and cause conversion to purchase.
In today’s dynamic consumer landscape, brands need to keep up with shorter attention spans, online and retail shopping environments, and evolving expectations.
FastPack gives you the confidence to make bold packaging design decisions, without stalling development.
Ipsos employs key performance indicators like Memorability, Demand, Diagnostics and Associations within FastPack’s Pack Composite Index (PCI) to not only inform "which pack" will influence consumer choices, but also "what's next".
An intuitive, gamified experience encourages quick, realistic reactions – replicating the way people really shop.
1
Simulates Market Competition
A competitive clutter reel is used to assess if the packaging design poses a risk, has upside potential to stand out on the shelf.
2
Measures Consumer Demand
Using Ipsos' core key measures (Relevance, Differentiation), FastPack assesses consumer demand for each design.
3
Informs on Changed Expectations
Functional, emotional, and personality attributes inform us of any explicit or implicit shifts in key brand equity perceptions.
4
Provides Optimization Guidance
An interactive highlight tool provides feedback on specific areas of the pack. Combine with eye tracking for additional behavioral insights.
See through your consumers' eyes.
Use heatmaps, dynamic visualization and key measures to uncover the top engagement zones, most impactful assets, and visual hierarchy in your packaging.
Available in select markets. More coming soon.
Realistic
Gamified tasks get closer to real and measure true consumer conviction
Accelerated
Delivers results in as little as 4 hours, with flexible servicing options
Validated
Forecast-ready KPIs, competitor benchmarking, and granular diagnostics for optimization
To explore the solution's details and see it in action, request a demo.
FastPack measures what matters, providing holistic direction and enabling bold decision-making.
Pack Composite Index
New product's potential to drive trial
Attributes Associations
How well the design aligns with brand attributes and meets expectations
Relevance
Ability to meet consumer needs
Overall Likes
Extent to which consumers like the packaging
Differentiation
Extent of unique benefits over competitors
Emoticons
Emotions triggered by the pack – excitement, boredom, and more
Memorability
Ability to keep the product top-of-mind
Hot Zones
Areas on the pack that require adjustments or can remain unchanged
Noticeability
Extent to which it is expected to be noticed on the shelf
Pack Sustainability
Consumer expectations regarding the pack’s environmental contribution
Sentiments
Open-ended feedback on sentiments triggered
FastPack can flex to your specific business challenge, with unique features that drive impactful improvements.
Subgroup Results
Targeted insights among specific audiences of interest
Custom Questions
A range of custom question types to address specific challenges
Tobii Eye Tracking
See through the eyes of your target audience to optimize your designs
Want to Find Out More?
Request a Demo to explore our methodology
Your secret weapon to designing a powerful pack.
Design your project to seamlessly integrate into your marketing strategy. Gain impactful, diagnostic, and action-oriented insights to understand your full sales potential and put your best pack forward.
Get results in as little as four hours
Self-service and assisted options available
Get flexible servicing and pricing options, at the speed you need, and the substance you expect.
To explore the solution`s details and see it in action, request a demo.