Duel - Names
Choose an Effective Name
Maximize appeal with the best product or service name and/or description.
Fast and intuitive choice-based tasks that mimic real consumer decision-making, allowing you to evaluate how your names measure up against one another.
From $5060
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What it is
B-sci empowered fast screening of product/brand naming options presented in text and/or image for agile decision making.
A choice-based and gamified consumer experience designed to help you understand direct preference and underlying attraction to your potential brand/product names.
What it does and why is it better than other fast screening tools:
1
Drives best discrimination between your naming options by forcing consumers to make choices – even when the naming choices are very close.
2
Captures rational and deliberate choices consumers make assessing the stimuli.
3
Indirect attention and excitement captured through response time to choices.
4
Combining direct preference and indirect passion and conviction allows better discrimination and confident decision making.
Methodology
Behavioural science principles state that a context for choice is key for screening marketing elements. Using Ipsos' proprietary Duel methodology, respondents are taken away from scaled responses and are instead forced to select their preferences in a series of head-to-head contests.
Duel combines this stated preference with a proprietary response time component - uncovering indirect excitement and passion towards the stimuli.
What is delivered
Preference
Consumer's direct, stated preference.
Punch
Consumer's excitement or indirect reaction to items.
Promise
A composite measure combining both Preference and Punch, for confident decision making.