Simstore Assortment / Line Optimization
Limited retail space and product overlap make optimizing your product line essential for maximizing reach.
Simstore mimics real-world shopping behaviour, allowing you to test various portfolio alternatives in a competitive virtual environment. This helps determine the optimal product range for both new innovations and your existing portfolio.
From $30k
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Large assortments decrease shopper satisfaction and retailers tend to reduce shelf space as a reaction. We help you maximize penetration by optimizing the retail space for best return of innovation or existing portfolio.
Simstore Assortment / Line Optimization
WINNING PRODUCT LINE STRATEGY
Understand Market Impact
Measure Source & Loss
Simulate Market Reactions
What is Simstore
Simstore is Ipsos virtual shelf technology platform helping clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments. With Simstore clients can get to the root of how shoppers make decisions, improve navigation, and optimize retail conditions and measure success of new products and package designs.
Why Simstore?
Virtual shopping simulations capturing changes in shopping behaviour
Virtual shopper research experts
With 15+ years experience in virtual shopper research, we help you translate insights into action.
World class shopping environments
We provide highly realistic recreations of all kinds of shopping environments, both online and offline.
Outstanding research platform
Our digital platform SimstoreTM is highly flexible and interactive. Securing both validity and speed.
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