Simstore Shopper
Understanding the subconscious decision-making of shoppers is vital for effective category management and constructive retailer conversation.
Simstore creates a realistic purchasing environment to measure behavior and identify the shopper decision tree based on actual choices. These insights help optimize shelf layouts, improve communication, and guide new product development.
From $40k
Get a quote
How we make choices is a very sub-conscious process. We uncover what triggers shoppers to buy at the point of purchase.
Simstore Shopper
SUCCESSFUL CATEGORY STRATEGY
BASED ON DECISION TREE
Shopper drivers
Shelf recommendation
Portfolio planning
Communication
What is Simstore
Simstore is Ipsos virtual shelf technology platform helping clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments. With Simstore clients can get to the root of how shoppers make decisions, improve navigation, and optimize retail conditions and measure success of new products and package designs.
Why Simstore?
Virtual shopping simulations capturing changes in shopping behaviour
Virtual shopper research experts
With 15+ years experience in virtual shopper research, we help you translate insights into action.
World class shopping environments
We provide highly realistic recreations of all kinds of shopping environments, both online and offline.
Outstanding research platform
Our digital platform SimstoreTM is highly flexible and interactive. Securing both validity and speed.
Get a quote
Please fill in the form below and one of our experts will get in touch with you