Simstore InnoTest
Simstore InnoTest defines innovation’s trial potential by linking perceptions of gains & losses to consumers’ actual behaviour.
It enables testing of different product concepts in both the physical brick & mortar AND online retail environments. Ensure your innovation stands out from the crowd and converts engagement into purchases by staying as close as possible to today’s consumers’ behavior towards innovation.
From $35k
Get a quote
To succeed, innovations need to stand out from the crowd. We measure performance at point of purchase at both trial and repeat, replicating real life decisions.
Simstore InnoTest
SUCCESSFUL INNOVATION &
ACCURATE SALES FORECASTING
Win at Point of Purchase
Strength vs Status Quo
Fit with strategy
What is Simstore
Simstore is Ipsos virtual shelf technology platform helping clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments. With Simstore clients can get to the root of how shoppers make decisions, improve navigation, and optimize retail conditions and measure success of new products and package designs.
Why Simstore?
Virtual shopping simulations capturing changes in shopping behaviour
Virtual shopper research experts
With 15+ years experience in virtual shopper research, we help you translate insights into action.
World class shopping environments
We provide highly realistic recreations of all kinds of shopping environments, both online and offline.
Outstanding research platform
Our digital platform SimstoreTM is highly flexible and interactive. Securing both validity and speed.
Get a quote
Please fill in the form below and one of our experts will get in touch with you