Simstore Price
Simstore helps you optimize your pricing strategy by predicting how shoppers react to price changes.
We combine virtual stores and choice-based conjoint analysis to estimate market reactions for new and existing products. This allows you to predict price sensitivity, willingness to pay, and cannibalization, creating a winning price strategy.
From $30k
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Pricing has proven to be the most efficient marketing tool to maximize innovation potential, increase market share and restore category value.
Simstore Price
WINNING PRICE STRATEGY
Understand Market Impact
Measure Source & Loss
Simulate Market Reactions
What is Simstore
Simstore is Ipsos virtual shelf technology platform helping clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments. With Simstore clients can get to the root of how shoppers make decisions, improve navigation, and optimize retail conditions and measure success of new products and package designs.
Why Simstore?
Virtual shopping simulations capturing changes in shopping behaviour
Virtual shopper research experts
With 15+ years experience in virtual shopper research, we help you translate insights into action.
World class shopping environments
We provide highly realistic recreations of all kinds of shopping environments, both online and offline.
Outstanding research platform
Our digital platform SimstoreTM is highly flexible and interactive. Securing both validity and speed.
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